THE FIRST USER INTERFACE DESIGN AWARD THAT HONORS FEELING AND PERFORMANCE
We don’t separate UI from UX because users never experience them apart. Our UX design competition is built on a unique methodology that evaluates how design feels and how it performs through a single, unified set of behavioral, emotional, and impact criteria.
More About UsBecause i.design functions as a competition, entry fees support our evaluation process.
01 General Entry | New submission dates will be announced soon. | 180 EUR |
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02 Additional Entry | - | 200 EUR |
03 Jury Evaluation | - | Judges review and score submissions |
04 Winners Announcement | June 30 - July 10 | Public announcement of results and outreach to winners |
05 Winner Communication | July 13 - July 17 | PR coordination, feature preparation |
06 Online Exhibition | July 20 - July 31 | Public launch of the award gallery, case studies, and media coverage |
Choose Your Category
01 The Design Award That Performs Like a Competition | Every project is ranked within its subcategory, receiving a 1st, 2nd, 3rd, or next-place placement based on its score. |
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02 Emotional-Functional Criteria | We look at what actually defines a strong interface in real life — how it feels, how it works, and what it changes. Our framework evaluates three distinct dimensions: emotion, function, and impact. |
03 Scoring Transparency | Our judging is fair, blind, and free from pay-to-win mechanics. Each project is evaluated on a single scale, divided into two independent scoring blocks: emotional reasoning + functional reasoning = final score. |
04 Jury Reasoning Logs | Judges document why points were awarded or deducted across both emotional and functional criteria. This creates a clear audit trail behind each evaluation, not just a number, but the thinking behind it. |
The award that performs like a competition, where only complete design prevails.
i.design is the UX design award built on the principle defined by Don Norman: great design succeeds only when emotional response and functional performance work together. By participating, your work is evaluated within a framework that reflects how people actually perceive, understand, and use interfaces.
Selected winners are invited to curated cross-collaboration opportunities. This includes participation in expert-led webinars and roundtables, podcast features focused on design decisions, cross-interviews with jurors, and thought-leadership content.
Selected projects are featured through curated PR, expert articles, and interviews on respected design and UX platforms. Your work is also archived in the permanent our UX design winners gallery, searchable by industry professionals, recruiters, and the media.
i.design is not a competition of personal taste. Every winning project receives jury reasoning logs based on our scoring framework. You don’t just see that you won – you understand why and what to improve for the future.
Through continued participation and strong performance over multiple years, you can qualify for Company of the Year — awarded based on cumulative evaluations across seasons. This distinction places you among the top 5% of companies worldwide that demonstrate sustained excellence.
Winners get a custom-crafted i.design trophy, a printed certificate, and a set of assets to share your win for your site, client decks, or just to make some noise online about your UX design award win.
